Why SMO is so important now

    Did you know that in the year 2016, the social media sphere has continued to rise with more than 2.3 billion active users and more than 1.9 billion active mobile users? Also, 83% marketers have already taken advantage of marketing through the social media to increase their sales and lift their brand identity. After observing the figures above, it is clear that social media optimization is one of the most indispensable tools in today’s competitive market. Its prominence among marketers is flourishing with each passing day. Yet, there…

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How To Use Social Monitoring For Your Business

Every business has innumerable customers and potential audience. Knowing what they want and think is no longer impossible. With the advent of social media, the customers have an outlet to express their feelings about a product. For a business, paying attention to these conversations online gives key insights to what the customer likes and expects from a product. Social listening is the process of assessing and tracking what is being said about a brand/product online. Social monitoring is helpful as it gives a new perspective to a business from the…

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