Most businesses take their websites as a channel of lead generation. But then, they also have meager to really low lead conversion rates. The website traffic to lead conversion varies somewhere around the 1-2% ratio. This is a significantly low ROI for the high investment required in-terms of time and money marketing for the requisite marketing activities.
But you can significantly boost these lead conversion rates by a simple Lead follow-up strategy.
Lead follow-up can be complicated and intrusive
The Lead follow-up isn’t a single all-one answer to all your woes about the lead numbers.
Businesses that try to do lead follow-up has sometimes been accused of aggressively following-up with their customers. Also, they sometimes fail to make any actual sense about their business being focused on their real objectives.
Typically, it’s also hard to know when the prospect is ready to be reached-out and converted. Having to reach-out to prospect at wrong occasion can result in low conversion rates and potential loss of interest in their business.
A Sales Management CRM lets you handle all prospects on a single platform. In this, the better lead follow-up means better prospect management and higher conversion. This makes online lead management into an important part of modern businesses.
Strategizing your lead follow-up activity
Every lead follow-up action isn’t a single outstanding process. It’s a connected process that’s related to its previous activities and sets-up the future actions. A Marketing CRM will help you consolidate and manage all the client interactions.
This process also lets you strategize your lead follow-up.
A lead management CRM will help you set goal or objective for every follow-up actions. This helps you ensure that each client follow is a positive movement towards the actual final lead conversion.
This helps you more effectively convince and convert prospects.
Deciding on In-person Follow-ups
Today’s technology allows you to access and follow-up with customers’ through channels email, phone and Skype. You can easily lose sight and forget the effectiveness of the in-person customer meetings.
By having an in-person sales meeting you can easily eliminate distractions that might affect all the other channels. Even with phone calls, you cannot be certain that your customers are giving adequate attention.
This helps you manage the in-person customer meeting.
By having sales management CRM, you can learn to plan and organize your customer meetings. This will reduce your cost of time and fuel requirements for meeting transits.
You can also plan-out your customer visitors’ to ensure that your visits can arranged to cost you least time on transit and other accidental expenses.
Handling real-life customer problems
Rather than immediate conversion, there is a reason why the experienced sales people often choose the path of sales follow-ups. This is the reason – The customers often tend to open-up about their problems based on the follow up process. This can be termed as the initial follow up process.
The customers are likely to get more attention and more leads go through to the final conversion stages.